An Example Of a Bad Corporate Video.

  
- I believe that this video is an example of a bad corporate video as even though, like the last one, it doesn't involve and speech, it also doesn't give out any information about what O2 is about. This video has relaxing music and very cartooned images, but it doesn't hold more than 3 elements of a corporate video, which are background music, images and some text.  
    
- It does, however, have images of the O2 website and shows the viewer where to click to gain more information, but it doesn't have a main line of speech, or a voice over, and there is no main information, on each slide, there is only a minimum number of words, and if I didn't know what O2 was, I wouldn't of guessed from this corporate video. 
   
- The cartooned images are a bit over the top, ie; buildings and flowers and swirly patterns, and its abit too 'in your face' advertising. Also, the texts are things like 'O2 green' and 'O2 philosophy' and this isn't telling the audience what the O2 company does, and in this sense it's not useful and woulnd't entitle people to see what it was.
   
- Although on a good note, it shows the awards O2 has won, ie; the best website and best angency.. this may help people want to look closer into it. But besides this there is alot going on, like the images of laptops linked with images of beaches and kites, and it doesn't all fit together.