Wednesday, 21 September 2011

An Example Of a Good Corporate Video.


   
- I believe that this video is a good example of a good corporate video, as it relaxes you with the calm music, which links to the organisation of the airline which is meant to be a relaxing flight, and it isn't over repeating itself. Even though it doesn't have an over voice or someone directly talking to the camera, it gives lots of images and videos, with captions and the writing in between is in a way better than an over voice as it doesn't get annoying and it's easily readable. 
   
- The images of the locations the plane flies to are images that make you happy and want to go there, and therefore make you feel the flight and the air hostesses will be nice and friendly too. The images/clips of the people on the plane are really friendly and this would entice the audience to go to the Malaysia airlines, and also the amount of people you see going there shows that they must be a good company.
  
- In the video, instead of having an interview or a vox pop, they have introduced someone just by 'following' them through the airport and telling his story through images and captions. And with this idea, you don't feel intimidated or insecure by some directly talking to you.
  
- I also feel that this is a good example because it has real images, that are 'telling a story' and no cartooned images flying across the page. The images/clips are proof of where the holidays go, and they say in the text that they dont just fly to citites,

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